Scenic spot planning is absent in regional tourism planning. Tourism development, planning to go first, planning is the leading tourism development and construction, is the outline of the development of tourism industry, its strategic position and important role has been more and more recognized by the decision makers. From the provincial planning to the county planning, and even specific to a township, a scenic spot planning, at least tens of thousands of yuan, more than millions of yuan, policy makers do not stint. And some tourism planning more do more luxurious, text packaging more and more exaggerated, the introduction of foreign planning is not a new thing.

However, the appearance of these noble, wonderful planning text, it is a pity that people are only "new bottles of old wine" feeling. In addition to the very individual planning of the market situation and image planning with a certain amount of ink, more planning is the resource advantages, location conditions, development layout and other cookie-cutter text. Just think, without accurate positioning of the target market, scientific design of regional image, and careful planning of marketing, can tourism planning guide the effective development of tourism resources and tourism industry? Tourism planning or should follow the following six principles, in this principle to the scenic spot development and operation of appropriate adjustment, will not make the scenic spot cookie-cutter, no features.



1. In-depth market research



The tourist market is the lifeline of the scenic spot, the tourism products and projects planned by the scenic spot must adapt to the market demand, which requires careful research on market segmentation in the early stage of tourism planning.



Tourism market research must rely on the empirical scientific method to carry out qualitative and quantitative empirical research on the tourist source structure, tourist structure difference, tourist demand difference, service demand difference, tourist purchase behavior, tourist consumption behavior, time arrangement, consumption ability, tourism organization mode and so on.



Second, people-oriented



The most important thing in the construction of tourism product attraction core is the deep understanding of tourists' purchasing psychology and recreational feelings. Now life has no lack of function, what tourists need is a feeling, a touch of visual, auditory, taste, touch, mental and physical entertainment of the spiritual call and stimulation.



People-oriented, the design of interactive experience, affinity, attraction, situational awareness, personality entertainment tourism products, tourism project to form the market core competitiveness, is the project design pursuit and implementation of the principles and objectives.



3. Reject mediocrity



Nowadays, the taste of tourists is getting more and more tricky, and many scenic spots try their best to attract tourists. In the final analysis, what tourists are looking for is unique and exotic, the creative association based on difference. Once the uniqueness is achieved, the attraction core is formed, the unique selling point is generated, and the product attraction can be formed.



Project design should reject mediocrity, promote imagination and creativity with infinite wisdom, and launch passionate creativity under the guidance of tourism savvy and advanced consciousness, so as to form a surprisingly winning market selling point and commercial appeal.



Iv. Integration with culture



The value of resources is derived from geological landform, ecological environment, historical culture, folk culture, as well as the actual network and communication structure. Only by digging deeply into the accumulation of a region and the business opportunities behind numerous phenomena in reality can the noumenon value of resources be fully revealed.



Therefore, in the whole planning process, the local cultural characteristics must be integrated, in line with the thinking habits of the local people, so as to show the different features of the whole site.



V. feasibility of the project



When uncut jade is mined, it is also necessary to carry out a certain feasibility study on the cutting of the ore, in order to maximize the value, the planning of tourist attractions is no exception.



In the early stage of scenic spot development, developers often only see the resource value of the project site, without really considering the policy, law, customer demand and many other aspects, which makes the scenic spot development with great uncertainty.



Therefore, the planning of the scenic spot must consider many aspects and evaluate its feasibility, so as to effectively control the risk.



Vi. Forward-looking thinking



Entering a new era, keeping pace with The Times is the thinking of every industry must respect the principle. In order not to be eliminated by The Times, just keep up with The Times is not enough, also have to be forward-looking thinking.

Chinese scenic spot management is entering a new period of process reengineering. The project planning of tourist attractions should pay special attention to the scientific design of the management process in tourism development and operation, and follow the principle of foresight, so as to form a sound tourism operation. In the development of tourism projects, must have a sense of advance, so that the development of scenic spots and the community at all times.