In the era of great health, people's demand for health maintenance and great health is not just treatment, but in the prevention, treatment, repair, health - "four combination". Health care is a new way of life. The era of great health promotes health care tourism, which is gradually becoming one of the normal modes of mass tourism.


In addition, the market prospect of the development of China's health industry is also very broad. Theoretically, the market size of the health care industry is the same as that of the population, that is, nearly 8 billion people in the world and 1.4 billion people in China need health care and pension.


From the perspective of effective demand, only those who have the ability to pay can become health consumers. The market size of health care, if outbound tourism is regarded as a commodity and market demand for health care, the current global international tourist volume is 1.133 billion and the cost is us $1.245 billion (2014, world tourism organization). The number of domestic and foreign tourists in China exceeded 4.3 billion, and the tourism revenue exceeded 4 trillion yuan (2016, national tourism administration).


The size of the pension market in China is estimated to be 100 million in 2010, nearly 300 million in 2025 and 400 million in 2050 -- by then one in every three Chinese will be elderly. According to the national office on aging, the consumption of China's elderly population reached 1 trillion yuan in 2010, 3.3 trillion yuan in 2020, 8.6 trillion yuan in 2030 and 17.5 trillion yuan in 2040, more than doubling every decade. No matter how to calculate, whether from the health care or pension, the health care market is huge and promising.


It is of great significance to develop healthy and healthy tourism


First, health care is an important symbol of human civilization


Paying attention to health maintenance means that people pay attention to the scientific rationality of behavior in daily life and social contact with the purpose of ensuring physical and mental health. For example, in terms of diet, pay attention to hygiene and nutrition balance, don't overeat and overdrink; On the schedule of work and rest to work and rest, labor, exercise, activity time, moderate intensity; Pay attention to manners in social intercourse.


Health, civilization in order to keep the people and society, the state, the government, enterprises and institutions, social organizations, etc., in the economic and social management, production from many aspects, such as labor organization will be beneficial to people's health, happiness, happiness, shorten work time, reduce the labor intensity, increase the cultural entertainment and fitness leisure time and related supply security, makes the civilization degree of the whole society.


Healthy endowment is the state, society and people's civilization degree to ascend the real embodiment of - in our country for thousands of years of history, start from the legend of darkness YaoShunYu, despite the long-term in a state of material deprivation, poverty and backwardness, but rulers, country, society and people always advocated filial piety, the formation of "hundred good filial first" doctrine "care for the elderly, and people of the old" and so on, become an important connotation of Chinese traditional civilization.


However, only when people's material and cultural living standards are improved today, filial piety for the elderly has a broad and solid material foundation, and we are also able to promote the rapid development of the health care industry and undertakings.


Second, health care is an important symbol of economic and social development


In the stage of poverty and food and clothing, people's health maintenance is mainly carried out in the process of daily diet, daily living, production and rest, the goal and level are very low. Usually can achieve the goal of not getting sick, not damage to health can be, if unfortunately sick or health damage, basically can only let it go, the so-called "minor illness by carrying, major illness by drag" -- whether recovery depends on their own nature.


Once out of poverty and fed, people move from being fed and clothed -- or, conversely, not starving and freezing -- to being well fed and clothed and well housed, which is supposed to be conducive to health, fashion, fashion, etc., and to feelings of satisfaction, satisfaction, happiness, and happiness.

At this stage, people gradually and more and more attention to health, happiness, happiness, health becomes increasingly important life content, requires specialized knowledge, goods, facilities and services, health industry and health enterprise arises at the historic moment and rapid development, the scale expands unceasingly, status, level enhances unceasingly, the influence is growing.


After health maintenance has become an increasingly important part of people's life, health maintenance industry and cause will also become an important industry and major cause of the country, society and mankind.


Retirement is basically the same. In the stage of not enough food and clothing, not out of poverty, the elderly as long as still able to work -- the young working population is not even a week or two weekends off, the majority of today's farmers are still so -- when unable to work, can only rest at home pension. When they are ill, they cope with the same burden and drag as the young and the young, and even because the old are no longer likely to be in the workforce, unable to bear the future and hopes of their families, and dying, they receive less treatment and attention.



Only to solve the food and clothing, out of poverty, the special institution endowment to improve the level and form, product, industry and services, such as long-term only enjoy retired civil servants after the founding of new China, including rest over the weekend, the farmers just in most of the population into the low level of overall well-off to enjoy the pension benefits, now entering a crucial stage of the all-round well-off society, this kind of old-age security level is not high, still remains no weekends and holidays break system.


However, there is no doubt that the pension, security and service level of the broad masses of Chinese people -- including farmers -- will be constantly improved, and the status of the pension industry and undertakings will be increasingly enhanced.


Third, health is the need to achieve basic life goals


In a general sense, everyone wants to be healthy, happy and happy, and keeping in good health is the main way to achieve it. In contrast, medical health is relatively minor and remedial, popular cultural entertainment, sports, travel and leisure is also an important way, but can be closely combined with health.

Resistance to death, the pursuit of longevity and even immortality are also innate instincts. To live a long life must also live a good life, if there is no health, happiness, happiness, but in the state of illness, pain, sadness and even worse than death, despite the belief that "good death is better than living", it must not be the normal people willingly.


Therefore, longevity must be healthy, happy, happy at the same time, natural endowment contains health, or pension more need health.


Now, in the mode of health and health tourism, the mode of pastoral + health and pension + health and health focuses on people's vision and is pursued by all mankind. It is estimated that in three or five years, 80% of the population will need such a life as the lubricant of life, making the development of pastoral + health + health and health mode industry unstoppable.

Rural + health + health mode of policy support


Judging from the development opportunities and favorable conditions, the CPC central committee and the state council have always attached great importance to the issues concerning agriculture, rural areas and farmers, and always made the work concerning agriculture, rural areas and farmers the top priority in all their work.


In the face of major changes in the domestic development environment and the new situation and new requirements for China's economy to enter the new normal, the central committee of the communist party of China (CPC) has given higher priority to stabilizing agricultural and rural economic development, and made a series of major decisions and arrangements, which provide important historical opportunities for accelerating agricultural modernization and building a new socialist countryside.


Pastoral + health + health model market inestimable


China's pastoral health industry will expand tenfold in the next five years. The market is still in the initial stage, and the future market demand is huge.


China's health care market has a market share of up to 1.5 trillion yuan per year, with the average urban resident spending more than 2,000 yuan per year on health care.


From the perspective of industrial development trend, there are four engines supporting the high-speed operation of the big health industry: population aging and potential medical demand; Residents' health awareness increases the medical care expenditure; Environmental pollution increases the health care needs of residents; Policies to promote the building of a healthy China.


These four positive factors quickly ferment, thus promoting the top demand of the big health industry, get sustainable development. Moreover, more and more young people begin to pay attention to health care, the proportion of men's health maintenance, women's beauty maintenance ideological consciousness increases in a large range, the group above 35 years old accounts for 80%.



Huge pension gap


According to the estimation of the institute of aging of Chinese academy of social sciences, the opportunity of China's pension market is about 4 trillion yuan, which is expected to increase to 13 trillion yuan by 2030, with huge potential.


The concept of living for the aged has changed greatly: 41% of the elderly choose to live with their children. With the change of concept, this trend will rise, increasing people's yearning for the pastoral + health + health mode of life.


Health, the demand is strong

In the face of a variety of diseases young, the threat to human beings, treatment as prevention has been put on the important agenda of life. People pay more attention to "health", but can not find a good "health" land.

The "China health and fitness big data report" also shows that from the perspective of gender, women attach much more importance to health and fitness than men. The proportion of women was 63.2 percent and that of men 36.8 percent, nearly twice that of men. From the perspective of age, keeping in good health has attracted more and more young people's attention, with the group of 18 to 35 years old accounting for 80%, which fully shows that keeping in good health is not only the patent of the elderly, more and more young people are paying attention to their own health problems and taking practical actions.

Cultivate your mind and be present


Due to the high load of work, competition pressure, each after a period of high load, it is necessary for a party to cultivate the land, find such a rural station to relieve the body and mind, slow down to smell the healthy air, taste the healthy food, slowly enjoy the country peace, find the past feelings.


As a result, unit team, individual every year the proportion of the overall rotation rise fast. The company with good welfare treatment, every year at least two to three times, general condition also has once.


In a word, health care is the people's need for a healthy and happy life, and it is also an important symbol of people's healthy and happy life and the degree of national and social civilization.


Geao tourism planning and design company actively responds to the national call, has rich experience in the international health care, also participated in the design of many rural health care cases, for customers to create a commercial value of health care projects.