This year, the concept of the most popular, "new infrastructure" absolute list. According to the scope of "new infrastructure" defined by the national development and reform commission, it includes information infrastructure, integrated infrastructure, and innovative infrastructure, specifically covering 5G infrastructure, industrial Internet, artificial intelligence, big data, intelligent transportation infrastructure, and intelligent energy infrastructure.

The development of any industry is inseparable from the support of infrastructure. For the cultural and tourism industry hit by the epidemic at the beginning of this year, the new infrastructure opens a new situation, which will make the cultural and tourism industry more and more intelligent, digital and visual. Driven by the new infrastructure construction, the cultural and tourism industry will realize the big data and the intelligent development of the whole process of operation, service and management, which will significantly improve the efficiency, efficiency and benefits of the industry.



The new infrastructure was not built for this outbreak. As early as the end of 2018, the central economic work conference proposed to "speed up the commercialization of 5G and strengthen the construction of new infrastructure such as artificial intelligence, industrial Internet and Internet of things", which gave birth to the concept of new infrastructure and included it in the government work report of 2019. By 2020, new infrastructure was mentioned five times in less than three months. From the Jan. 3 regular session to the Feb. 14 meeting of the commission for deepening overall reform of the CPC central committee, to the Feb. 21 meeting of the political bureau, the Feb. 23 meeting on the deployment of work on epidemic prevention and control and economic and social development, and the March 4 meeting of the standing committee of the political bureau. Behind the high frequency of appearances, it is natural that the new infrastructure is highly valued by the government. By March 10, 25 provinces, autonomous regions and municipalities had announced plans for future investment, with a total investment of 49.6 trillion yuan in 22,000 projects, including nearly 7.5 trillion yuan in 2020, China economic weekly reported.

There is a huge demand potential for new infrastructure, which will lead to more private investment. It is estimated that the investment and financing scale of new infrastructure will reach 2 trillion yuan to 3 trillion yuan.



3 trillion yuan of new infrastructure



Scientific and technological innovation is the primary productive force of modern development. Represented by "new infrastructure" and combined with the breakthrough and cross-application of technologies such as virtual reality, new energy and new materials, it is playing a broad and profound influence on the development pattern and trend of tourism. New infrastructure and tour industry integration development, promote culture tour industry digitization, integration, high-end development, its core is to rely on the latest development in science and technology, the reform of tourism management mode, optimize the tourism service process, innovation tourism product supply, improve the influence of the tourism marketing and purchasing conversion rate, so as to promote the development of the tourism industrial structure upgrading and quality tourism. Artificial intelligence, industrial Internet, the Internet of things and other new infrastructure are the key to the transformation and upgrading of the tourism industry. At the same time, they can stimulate more new demand and improve the management of tourist destinations. On the demand side, the new infrastructure will help stabilize growth and employment, serve the upgrading of consumption and better meet people's needs for a better life. From the supply side, the new infrastructure will create the basic conditions for China's innovative development and, in particular, to seize the peak of global scientific and technological innovation. In the new infrastructure, the development of 5G technology, big data and artificial intelligence, as well as the integration of culture and tourism, will reshape the tourism industry and form many breakthrough areas. Take the covid-19 epidemic as an example, the digital construction of some tourist destinations started early. Personal health codes, online ticket purchasing, passenger flow monitoring and other extensive applications have become more active in scientific epidemic prevention and resumption of work and production, showing a trend of "those who get digital get the first chance". In the future, "new infrastructure" will also become the core engine for tourism destinations to promote the development of digital economy and improve management level.



What do tourists need, big data know



Brigade big data, is formed in the tour activity location information, records of consumption, reservation behavior, comments on behavior vast and diverse collection of data resources, such as big data technology application in tourism, is through the use of advanced data acquisition, storage, processing, analysis, visualization and system operational technology, transform data resources into greater insight, and decision-making and the process optimization ability, for travel demand forecasting and marketing promotion effect provides effective technical support. Take "hornet's nest Polaris tourism data manager" as an example. Through the hornet's nest users' real-time and dynamic big data, the platform can understand the tourism popularity and user distribution of a certain country or destination in real time. In addition, Polaris tourism data manager can also present the portrait of the tourists, including age distribution, sex ratio and so on. These data can be used by the merchants of hornet's nest to help them better understand the situation of the destination and facilitate the adjustment of product thinking and operation direction.

This system is related to "TPI". TPI is fully known as "online tourism asset index", which includes five dimensions of release index, communication index, interaction index, word of mouth index and transaction index. Through these five perspectives, the online asset performance index of a single destination, scenic spot and other tourism operators is uniformly evaluated. Its birth makes the "online assets" of the tourism industry available, and sets the industry standard for the online development of the tourism industry. To put it simply, the traditional marketing methods often come from observation, summary and reference, with poor pertinence and low implementation effect. After the establishment of TPI, the online tourism assets of a destination or scenic spot are strong or weak, and whether there is a weakness or not, these issues will be presented in an intuitive exponential form, which can help the tourism operators to develop marketing strategies in advance.



All cultural and tourism enterprises are digital enterprises



5G communication technology, big data, cloud computing, artificial intelligence and the Internet of things constitute the technical pillars of the new round of informatization construction, which will deeply transform the cultural and tourism industry. Since then, all the cultural and tourism enterprises are digital enterprises. All cultural and tourism enterprises will generate data in the operation process, so they can adopt these new technologies to improve efficiency and reduce costs, and become intelligent enterprises that can automatically process data. This means that the reconstruction of the cultural and tourism industry chain, each industry segment will take digital technology as the infrastructure to reconstruct each link in the industrial chain, so as to optimize the operation of the industrial chain and reshape the consumer experience.