During the Dragon Boat Festival, Beautiful video launched the live broadcast of Dragon Boat Festival "Cloud Tourism", and cooperated with authors, businesses and partners at home and abroad to create folk custom tour, leading tourists to experience different Dragon Boat Festival customs of various ethnic groups in China. At the same time, look at the video also in the Dragon Boat Festival on the day of the whole sky cloud food live broadcast, cloud spread around the most popular food production secrets. Statistics show that "cloud tourism", a live video broadcast during the Dragon Boat Festival, attracted more than 3 million online interactions.


It is understood that this live broadcast mainly invited many hot style quality minority writers to popularize folk knowledge and promote traditional culture.


The author of hot style and a girl of hunan dong nationality with over 1 million followers in 8 months, "xiximei", is keen to share her daily life in the countryside with her grandparents, and leads the audience to visit the dong food street in this live broadcast. The Mongolian girl Duo Duo Qi Muge, as the creator of the sannong head, introduced the audience to the Dragon Boat Festival of the grassland nomads. Wolf sister Wu Yan (I have a Wolf in Xinjiang) for the first time in public in the Wolf valley with the Wolf Dragon Boat Festival life. At the same time, the live broadcast activity also tried the cloud food live broadcast plan for the first time, inviting the authors of special snacks businesses to broadcast the special food in different places on the day of The Dragon Boat Festival, including the most popular snacks in different places on-site teaching, making the public release of production secrets; And dumplings north - South competition, dumplings and other interactive classes.


In addition to the live broadcast of The Dragon Boat Festival, Good-looking video also launched the topic challenge -- "Having been on the Dragon Boat Festival in the cloud", which allows you to watch the Dragon Boat Festival scenery around the country and to upload and share your own hometown's Dragon Boat Festival customs or stories. June 19 solstice during June 30, with "cloud over the Dragon Boat Festival" topic name, shooting or uploading more than one minute of original video, can participate in the contribution. After the end of the topic, excellent works will be awarded with 10,000 yuan of traffic card and official exquisite gifts. According to good video related person in charge, this Dragon Boat Festival live broadcast activities, is the platform "cloud world" IP continuation. "Cloud Travel to the World" IP has created nearly 200 cloud travel live broadcast activities during qingming Festival, May Day and other periods, with a total number of viewers over 30 million.