Since the end of July, when the Ministry of Culture and Tourism dealt with seven 5A scenic spots, including Qiaojia Courtyard, which were seriously substandard in quality or had serious problems, all provinces, autonomous regions and municipalities have launched inspections of 4A scenic spots and scenic spots below. As of October 15, A total of 261 A-level scenic spots in China had been processed, involving 127 4A level scenic spots, of which 23 had either applied for withdrawal or been delisted. When "in and out" and "in less and out more" become the norm, how to guarantee the quality of A-level scenic spots?

A-level scenic spot industry remediation continues to "add code"

Reporter found that around are processed in A grade scenic spot, in addition to the visitors center function is not sound, management deficiencies, poor infrastructure, the marking system is not perfect, outstanding safety problems such as common problems, there are many scenic spots have lost cultural attributes and service function, become A pure commercial institutions, closed even become "zombie" scenic spot.

"I wouldn't have known it was a scenic spot if I hadn't gone out of my way to learn about it." Zhou Hai, a resident of Weihai, Shandong province, who lives near the China-South Korea Border Trade City, told the reporter that the China-South Korea Border Trade City is a commercial district that has only appeared in recent years. Most local people do not know that it is a "4A level scenic spot". 'The environment of the border trade city is relatively normal,' Mr. Zhou said. 'The shops don't have any distinctive features. Only people from outside weihai are taken by buses to buy things.' "It's totally understandable to cancel A-level scenic spots, which should provide better tourism services." Week bears said.

Reporters called zhejiang by the "delisted" scenic spot telephone, almost all in the state of unable to receive. Lin Weixing, director of the resources development department of the Zhejiang Provincial Department of Culture and Tourism, told reporters that of the four cancelled scenic spots in Zhejiang, one has been closed for more than a year and exists in name only. The other three scenic spots have removed most of the tourism supporting facilities and leisure and entertainment projects, and tourism functions have been basically lost.



Insiders pointed out that the "delisting storm" swept across the region, reflecting the local authorities in the "blade to the inside", do not protect the short of the determination of the renovation of tourist attractions. Chen Guozhong, secretary of Shandong Tourism Vocational College, said that high-quality development will be the general requirement of scenic spots in the future, all scenic spots must strengthen service awareness, quality awareness, "this is not only alert but also clear requirements again."

The assistant general manager of Zhongjingxin Tourism Investment and Development Group believes that this dynamic and normal exit mechanism of "in and out" will become the basic logic of industry management in the future, and even "less in and more out" may occur in the future.

Multiple problems lead to "quantity and quality deficiency" in A-level scenic spots

In recent years, the domestic tourism industry has developed rapidly, and the number of A-level scenic spots has been increasing. By the end of 2018, the number of A-level scenic spots in China had reached more than 10,300. However, many respondents said that since the 4A level scenic spot appraisal was transferred to provincial tourism authorities, some local governments have not strictly controlled the rating of tourist scenic spots in order to improve their political performance and economic benefits, resulting in A mismatching of the quantity growth and quality improvement speed of local A-level scenic spots.

Wang Chenguang, director of the Culture and Tourism Research Center of Shandong University, participated in the compilation of the Free Travel Manual of A-class scenic Spots in Shandong Province, which includes 400 to 500 3A scenic spots. 'Objectively speaking, the management level of these AAA-rated scenic spots is uneven,' he said. 'Their evaluation power has been transferred to cities and counties that have the qualifications of excellent tourism cities.' "Although supervision is indeed more flexible, different places have different standards for A-level scenic spots, leading to confusion in management."

In addition, social capital has flooded into the tourism industry. Many tourism project developers only focus on product output, while various tourism platforms are keen to compete for traffic. Tourism value distortion, information asymmetry and other problems further aggravate the mismatch of tourism resources.



Sichuan provincial Department of Culture and tourism resources development deputy director Liu Chaolu frankly, the delistted Zigong River Culture Expo Park tourism scenic spot in the beginning of the establishment, in order to create A class scenic spot, give A lot of investment. "But after the scenic spot was handed over to the company for operation, the service staff's attitude and awareness could not keep up with the needs of tourists, and the service center was unattended, resulting in fewer and fewer tourists, forming a vicious circle."



And the phenomenon of multi-headed and fragmented also brings difficulty to the management of the tourism industry. Taking The Taohua Island scenic spot in Putuo, Zhejiang province as an example, there are still several management bodies in the scenic spot, and the four scenic spots have become four scenic spots for external business, each in its own way, lacking integrity and unity.



Some interviewees believe that in the face of many problems existing in the scenic spot, it is not only necessary to punish, but more importantly, there should be a regulation mechanism after the punishment to put forward constructive Suggestions and systematic guidance for the scenic spot.

"Delisting" becomes a new opportunity for tourism transformation and upgrading

"Tourism has become the 'rigid demand' of the consumer market. The supply-side reform of tourism can no longer be the standard of planned economy, but must be reformed to provide better tourism products and services for consumers." 'Delisting can be a new opportunity to promote the transformation and upgrading of the tourism industry,' Mr. Wang said.

Lin Weixing believes that the current tourism consumption demand of the masses has changed from "no, lack of" to "good or not, fine or not". In the long run, tourist attractions must consider from the perspective of tourists how to enhance effective service supply, guarantee and improve the degree of experience and comfort of tourists, to provide strong support for the sustainable development of tourist attractions.

The dialect believes that the tourism scenic spots need to start from three aspects: the development of iterative formats and products to make the scenic spots constantly have "gimmicks"; Expand the online and offline marketing channels to make the scenic spot constantly "ring head"; To improve the professional management level of all aspects of the scenic spot so that the scenic spot continues to have "momentum". He suggested that the scenic spot could use the off-season tourism after October to internalize the "winter break" into the "rectification and improvement period" and actively carry out self-diagnosis, self-dissection and self-correction.

And the industry authorities will continue to strengthen dynamic, regularized supervision. Guangdong Provincial Department of Culture and Tourism said that in the future will continue to implement the long-term mechanism of the scenic spot secret visit, problem-oriented, urge the scenic spot to further improve the management level and service quality; Sichuan is in the process of promoting the standardization of the integrated development of a-level tourism scenic spots across the province. At present, the Implementation Measures for the Integrated Development of A-level tourism Scenic Spots in Sichuan Province has completed the first draft, which will be implemented after further revision and approval.

And the personage inside course of study suggested that tourism scenic quality ascension requires industry internal and external coordination, coordination and collaboration, such as the wisdom of "borrow" to professional institutions, research institutions for technical support, to the news media, the public will "from" supervision by public opinion, complaints timely into improvement measures, forming various support and good atmosphere of the whole people to participate in an, "industry" into "all things".