The "14th five year plan" for cultural and Tourism Development announced on the 2nd that a blueprint for cultural and tourism development in the next five years will be drawn. Relevant persons in charge of the policies and Regulations Department, public service department, industrial development department and Resource Development Department of the Ministry of culture and tourism made an in-depth interpretation of the plan.

Comprehensively promote "one project, seven systems"

Anchoring the long-term goal of building China into a cultural power by 2035, the "14th five year plan for cultural and tourism development" aims to meet the people's growing needs for a better life, and proposes to make significant progress in building China into a socialist cultural power by 2025.

According to the plan, during the 14th Five Year Plan period, the key task of culture and tourism development is to comprehensively promote "one project, seven systems": to implement the project of promoting and upgrading social civilization, to build a new era art creation system, to improve the cultural heritage protection, inheritance and utilization system, to improve the modern public cultural service system, to improve the modern cultural industry system, and to improve the modern tourism system, We will improve the market system of modern culture and tourism, and build a system of cultural exchanges and tourism promotion with foreign countries and to Hong Kong, Macao and Taiwan.

Zhang Yongxin, director of the Department of policies and regulations, said that the "14th five year plan" for cultural and tourism development embodies the overall requirements, development goals, main tasks and important measures of cultural and tourism development at present and in the future, and is the mission statement for accelerating the construction of a socialist cultural power.

Strive to provide higher quality, more efficient, more fair and more sustainable public cultural services
During the 13th Five Year Plan period, the institutional framework of "four beams and eight pillars" of modern public cultural service system has been basically established, and the network of public cultural facilities covering urban and rural areas has become more perfect.

Yan Xiaodong, deputy director of the Department of public services, said that during the "14th five year plan" period, efforts will be made to provide higher quality, more efficient, more fair and more sustainable public cultural services, further promote the quality and efficiency of public cultural services, and fully protect the basic cultural rights and interests of the people.

——Promote the integration of urban and rural public cultural service system. We will improve the coordinated development mechanism of urban and rural public culturalservices, and guide more high-quality cultural resources and services to rural areas.

——We will improve the quality and efficiency of public cultural services. We should create a high-quality cultural space integrating into people's daily life, and support public cultural institutions to provide featured, diversified and personalized non basic public cultural services.

——Carry out rich and colorful mass cultural activities. We will improve the mechanism for supporting mass cultural activities, guide mass cultural activities to keep pace with the times, and promote in-depth innovation in content and form.

——Promote the socialization and digital development of public cultural services. Promote the intelligent operation of public cultural venues and expand the intelligent application scenarios of public cultural services.

——Strengthen innovation demonstration, mobilize and stimulate the endogenous power of grassroots. We will improve the demonstration and pilot mechanism, and guide the formation of a new pattern and new trend of grass-roots public cultural service innovation.

Cultural creativity, scientific and technological innovation and industrial integration give birth to new development momentum

During the 13th Five Year Plan period, China's cultural industry achieved prosperity and development. From 2015 to 2019, the added value of China's cultural and related industries increased from 2.7 trillion yuan to more than 4.4 trillion yuan, with an average annual growth rate of nearly 13%, and the proportion of GDP in the same period increased from 3.95% to 4.5%.

Geng Jun, deputy director general of the Department of industrial development, said that during the "fourteenth five year plan" period, we will take promoting the high-quality development of cultural industry as the theme, deepen the supply side structural reform as the main line, promote new development momentum with cultural creativity, scientific and technological innovation and industrial integration, accelerate the improvement of the modern cultural industry system, and give full play to the supporting and leading role of cultural industry in national economic growth.

Next, the Ministry of culture and tourism will promote the optimization and upgrading of the cultural industry structure, and promote "cloud based digital intelligence". We should promote the coordinated development of regional urban and rural cultural industries, and vigorously develop the cultural industries with rural characteristics. We will expand and guide cultural consumption, and support local governments in formulating consumption promotion policies and holding consumption activities. We will promote the integrated development of culture and related industries, and build a number of national demonstration areas for the integrated development of cultural industry and tourism industry. One belt, one road, one is the other.

Better meet the diversified, high-quality and characteristic tourism needs of the people

Tourism is a happy industry and an important symbol of the improvement of people's living standards. In the new era, the people put forward higher requirements for the diversification, high quality and characteristic development of tourism products.

Shan Gangxin, director of the Department of resource development, said that during the "14th five year plan" period, we will take promoting the high-quality development of tourism as the theme, deepen the supply side structural reform of tourism as the main line, pay attention to the demand side management, adhere to tourism for the people, tourism driven, science and technology enabling, innovation driven, and constantly improve the modern tourism system.

In terms of mass tourism, the tourism product system will be further enriched and optimized during the "fourteenth five year plan" period, and the development of new products such as national cultural park, red tourism, rural tourism, sports tourism, ice and snow tourism, marine tourism and leisure tourism will be increased. We will promote the full implementation of the paid vacation system, expand holiday consumption, and meet the needs of mass tourism.

In terms of smart tourism, we will promote the wisdom building and deepen the "Internet plus tourism". Create smart products, let tourism resources "live" with the help of digital technology, and actively cultivate a new development mode of "network experience + consumption"; Strengthen the wisdom management, and promote the normalization of limit, reservation and peak shifting of tourist attractions; Improve the smart service and promote the innovation of smart tourism public service mode; Strengthen smart marketing, build online flagship stores and convenient marketing network.

Source: Xinhua News Agency