A few days ago, the General Office of the Ministry of Culture and Tourism issued a Notice on not carrying out qualification identification and Filing of Tourism planning and design units, which clearly does not carry out qualification identification and review of Class A and B tourism planning and design units, and will not accept qualification filing of Class C tourism planning and design units. This is a powerful measure taken by the Ministry of Culture and Tourism to thoroughly implement the requirements of the CPC Central Committee and The State Council on deepening the reform of "delegating power, delegating power, improving regulation and services" and optimizing the business environment, further relax restrictions on access to tourism planning and stimulate market vitality.

The qualification identification of tourism planning units began at the beginning of this century, and the qualification levels are divided into class A, B and C. Facing the continuous development of tourism market, since 2000, in order to strengthen the management of tourism planning and design units, improve the quality of tourism planning and design, the China national tourism administration, establish the measures for the management of the tourism development planning, tourism planning and design measures for the administration of unit level of qualification cognizance, the tourism planning and design units qualification authentication work. In 2013, in accordance with the requirements of The State Council to streamline administration and delegate power, the qualification identification of all Grade A and B tourism planning and design units was suspended.

Over the years, establish tourism planning management and tourism planning and design units aptitude series of policies and measures to improve the tourism planning is scientific, forward-looking and operability, at the same time embody Chinese characteristics at the same time, the leading tourism planning efforts in line with international standards on techniques and methods, standardization of tourism planning industry on the road.

"I must not forget my contribution." China tourism academy dean dai bin said, "for a period in the past, tourism planning and design units aptitude to standardize the market for tourism planning, promoting the transformation of tourism, the development of high quality tourism has played a positive role, formed a series of high level planning achievements, foster a batch of brand planning agencies and professional personnel, promoted the university-industry cooperation in the field of tourism."

"High-quality development of tourism needs to be guided by scientific planning." Dr. Liu Feng, founder of Beijing Peak Wisdom Tourism Cultural Creativity Co., LTD., said that as a representative of enterprises deeply engaged in the field of tourism planning, he could feel the leading role of qualification certification of tourism planning and design units in the early stage of tourism market development for relevant enterprises, and promoted the development of tourism planning industry in a certain stage.

For many years in recent years, the State Council convened the deepening the reform of "pipes" teleconference on optimize the business environment, clear requirements sharply reduce enterprise qualification qualification, further relax market access restrictions, for micro, small and medium enterprises, private enterprises to build fair competition market environment, promote the entrepreneurship, innovation. The original qualification of tourism planning and design units is not suitable for social development.

At the same time, China's tourism market is developing steadily, new forms and new scenes of tourism are constantly emerging, and new forces are constantly emerging in the tourism planning market. No longer carry out the qualification identification and filing of tourism planning and design units, relax market access, stimulate the vitality of tourism planning enterprises has become an inevitable requirement.

"The original tourism planning qualification is a quality signal. In the initial stage of tourism market development, the demand side sees a high-level tourism planning qualification and thinks it represents a high standard of tourism planning quality, just like the saying that 'you get what you pay for'." Li Xinjian, executive director of the Institute of Capital Culture and Tourism Development at Beijing International Studies University, believes that in the Internet era, factors such as the speed and breadth of information dissemination are often more important than qualifications to judge the quality of tourism planning.

"With the deepening of local tourism development and the increase of various tourism planning, the demand side gradually has more judgment on how to choose the right tourism planning unit, qualification is only one of the indicators; The flow of talents also makes some units with high-level qualifications inconsistent with their actual planning strength, and some tourism planning enterprises with significant growth in strength may be limited by qualification problems, affecting business development. Therefore, the reform of tourism planning and design units qualification accreditation is the general trend." Li xinjian said.

"Under the background of cultural and tourism integration, it is increasingly difficult for a tourism planning unit to meet the needs of multidisciplinary planning and design such as culture, history, nature and science and technology." Li Baiwen, a professor at the School of Tourism of Beijing Union University, believes that the role and status of planning in tourism planning is declining, and the demand side, local experts and the public are exerting more and more influence on planning. At the same time, tourism planning in the early planning and later construction, operation, marketing is increasingly integrated, the traditional planning business has been difficult to support. "These factors put forward realistic requirements for the qualification identification and filing of tourism planning and design units."

No longer carry out tourism planning and design units qualification identification and archival work has also been supported by relevant enterprises. Zhang Xiaojun, chairman of Beijing Century Tang Tourism Development Company, believes that no longer carry out qualification identification is conducive to its focus on their core competitiveness. "Although some enterprises may be trapped in a short period of time, but for the development of tourism planning industry as a whole, is a huge opportunity."

Adapt to change and seek better development

The qualification identification and filing of tourism planning and design units will no longer be carried out, and the access threshold will be lowered. A number of new tourism planning enterprises are expected to emerge, and the competition in the tourism planning market will be more full, and new requirements will be put forward for relevant enterprises.

The travel journal managing editor zhang ly think, no longer to carry out the tourism planning and design units aptitude and filing work, tourism planning and enterprise can form and the demand side, experts such as mutual discussion about the planning of quality standards, with voluntary standards, guidelines and so on, cognitive level, to improve the quality of the demand for tourism planning to let them know what is a good plan.

Beijing Zhongkenjiadi tourism development consultant Co., Ltd. said that tourism planning enterprises should be combined with their own characteristics, find the right direction, refining good internal skills at the same time constantly expand new business.

"Under the background of cultural and tourism integration, it is more important for the tourism industry to achieve high-quality development through scientific planning." Zhang Li, vice president of Dadi Landscape Culture and Tourism Group, believes that the key to maintaining long-term competitiveness of tourism planning enterprises is to improve the quality of tourism planning projects, adhere to the attitude of being responsible for customers, do a good job for customers, and consolidate the operation and service capacity of planning. "At the same time, tourism authorities are advised to improve market guidance and support mechanisms, establish tourism planning evaluation systems and management methods, and avoid vicious competition in the market."

Dai Xuefeng, a researcher at the Chinese Academy of Social Sciences, suggested that while reducing the entry threshold of the tourism planning market and allowing the market to play a greater role, the tourism authorities should also focus on solving the information asymmetry problem between the demand side and planning enterprises, and do a good job of serving both the supply and demand side.

In the next step, the Ministry of Culture and Tourism will adhere to the combination of decentralization and regulation, innovate working methods, strengthen normative guidance, and guide the tourism planning industry to pay more attention to scientific and practical planning through the selection of excellent tourism planning cases, holding training courses and organizing experience sharing meetings, so as to promote high-quality development of tourism.

Source: China Tourism News