"Spring economy" to stimulate the new vitality of cultural travel consumption, Qingming small holiday flower outing has become a hot consumption.
According to a study published in the International Journal of Environmental Health Research, spending a short amount of time outside each day can make people happier, even if they do not exercise, and just 20 minutes a day in the park can make people feel better. The "20-minute park effect" was born.
The Qingming Festival holiday, which coincides with the peak of spring, is like a "20-minute" Break in the year, a short spring Break, which is an excellent time for self-regulation in a busy daily routine. Going out for an outing and outdoor tour has become a popular option for spring Break. Ctrip data show that the Qingming Festival holiday, the number of mountain scenic spots Qingming holiday ticket orders increased by 770% year-on-year, Huangshan, Taishan, Laojun Mountain and other frequently popular, many tourists sigh that "climbing will uniform every hard-talking person".
In addition, due to the Qingming Festival holiday this year, the temperature in most areas of the country is higher than the same period of the year, flower viewing is almost a must option for holiday travel, and the ticket orders of flower viewing scenic spots showed an increase of 391%. Flower festivals in Luoyang Peony Festival, Nyingchi Peach Flower Festival, Tianjin crabapple Flower Festival, Wuyuan rapeseed Flower Festival, Shijiazhuang Pear Flower Festival, Nanjing Plum Flower Festival, Yancheng Cherry Blossom Festival, Ili Apricot Flower Festival and many other places also make the destination heat double.
Camping, cycling, rock climbing, kite flying and other outdoor activities are welcomed by many people, Hohhot kite Art Festival, Qiandao Lake cycling, RV camping... A sunlit "wild" tour is the right way to start a small holiday. At the same time, as the simplest outdoor tour option, the park is also "full of people", Ctrip platform, the search heat of park scenic spots increased by more than 30%, many visitors sigh that the popular park almost "no place to settle".
As the Qingming Festival tradition, ancestor worship is essential. There are also many families in the ancestor worship at the same time, will have a micro tour in the local or rural. According to Ctrip, domestic travel orders increased by 211% year-on-year during the holiday, with residents in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Nanjing, Tianjin, Xi 'an and other places preferring to relax in the city; Ticket orders for museums and zoos increased by 74% and 649% respectively.
Compared with the City Walk, the more leisurely Country Walk has attracted many people's attention, and the countryside has become a good heart for the public to heal themselves and escape the hustle and bustle. During the Qingming Festival holiday, domestic rural tour orders rose 239 percent year on year. Go hiking, enjoy the beauty of spring flowers, catch up with a spring market, taste the seasonal spring food in the village, Country Walk makes the Qingming short trip have more choices.
The trend of the tourism market in 2024 will also depend on the next May 1 holiday.